Adobe Analytics Business Practitioner 試験
Question No : 1
An analyst has the following metrics available for a retail site:
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
Question No : 2
How do the values of calculated metrics change from March 2016 compared to December 2016?
Question No : 3
An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.
How should the analyst schedule the delivery of this Workspace report?
Question No : 4
An analyst needs to report on the number of visits where the product, “Basic High Waist Jean,” was viewed AND purchased within the same visit. But the analyst reported on the number of visits where the product, “Basic High Waist Jean,” was viewed OR purchased within the same visit.
What is the result?
Question No : 5
The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected.
The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:
What step should the analyst take next?
Question No : 6
What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)
Question No : 7
The analyst needs to the deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories. Products can belong to multiple merchandising categories and sub categories.
Which statement below best explains why the daily scheduled delivery of a report direct from the Adobe Data Warehouse would be a better choice than scheduled report from Adobe Analytics Reports?
Question No : 8
An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics dashboard.
How should the analyst create this report?
Question No : 9
How can the analyst correctly display “homepage” traffic?
Question No : 10
As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout C event1
- Page Name: Shipping Information C event2
- Page Name: Payment Information C event3
- Page Name: Review Order C event4
- Page Name: Purchase Confirmation C event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate and where visitors go after falling out of the funnel.
What should the analyst use to create this report?
Question No : 11
An analyst need to evaluate the “greatest gifts” email campaign. The following variables are available in Adobe Analytics:
- s.campaign: Tracking Code (using the “cid” parameter) C 30-day expiration. Last Touch
-prop1: Full Page URL
-eVar1: Full Page URL C 30-day expiration. Last Touch
-Pages: Custom page name
When the campaign was launched, the landing page URL was as follows:
How can the analyst report on revenue from the “greatest gifts” campaign for the last 30 days?
Question No : 12
Mobile visits (visits where mobile device exists)
What should the analyst do to segment the data warehouse report for mobile visits from the social media channel?
Question No : 13
A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.
Which option allows the Business Practitioner to most efficiently achieve this goal?
Question No : 14
An analyst needs to share a Workspace with a select group of individuals that may change over time.
Which process should the analyst follow?
Question No : 15
An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the “source” and “campaign_name” query parameters. The “source” query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with “aff”. Affiliate traffic may NOT have a defined value for “campaign name”.
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?