Adobe Audience Manager Architect 試験
Question No : 1
An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.
Which recommendation should an architect make to the client?
Reference: https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager-Questions/ Audience-Segments-from-AAM-to-Adobe-Target-AMO-and-Adobe/qaq-p/235745
Question No : 2
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company’s currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)
Question No : 3
A company wants to remove specific customers from a single trait using an onboarded batch file.
What prefix and file type should an architect use to accomplish this goal?
Question No : 4
A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.
- Stored Records: 0
- Format Error: 0
- Invalid AAM ID: 0
- No Trait Realized: 123,045
- No Matching AAM ID: 4,121
Why is the trait failing to capture any data?
Question No : 5
A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.
- The travel company does not have Adobe Analytics.
- The travel company is not using Adobe Target.
- The travel company is using a proprietary Site Personalization Platform.
- AAM has a Cookie Based integration with the Site Personalization Platform.
- The DIL code is located in the body.
- The Site Personalization code is located in the header.
What should the architect recommend to enable this use case?
Question No : 6
What is the minimum required information in the file name for audiences onboarded from the CRM system?
Question No : 7
An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.
Which segment name meets these requirements?
Question No : 8
A travel company wants to segment users based on their activity across a maximum of four devices.
Which Profile Merge Rule should be used?
Question No : 9
A client implements Search and Display media partners’ remarketing pixels on its website to re-target site visitors with product offerings.
- None of these media partners currently have integration with the Audience Manager.
- The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client’s CRM system, media, site behavior, third-party data services, and email programs.
- The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.
Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?
Question No : 10
An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:
- Adobe Audience Manager
- developed Content Management System (CMS)
- developed Site Personalization platform that supports API-based integration
- Adobe Campaign
- Adobe Advertising Cloud
- Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?
Question No : 11
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner’s segment should the architect recommend?
Question No : 12
A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?
Question No : 13
An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server.
Client tracks the following media data points IDs in the Audience Manager:
The client needs to be able to validate that:
- The Trait Name represents the correct data point
- The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?
Question No : 14
An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect’s recommendation to the client? (Choose three.)
Question No : 15
A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.
Which approach should the retailer select?